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I was checking my voice mail yesterday and received a message that was
short and sweet. It said: "My name is Ken Shapiro. I'm the writer,
director, producer and star of the motion picture 'The Groove Tube'.
Please call me back at ..."
Interesting. The writer, director, producer and star
of a motion picture?
My curiosity was aroused so I went to Google and
looked up "The Groove Tube". I discovered that Ken Shapiro was indeed
all of the things he said he was and that Chevy Chase, a very famous
American actor, had is debut film appearance in the movie. My mind
determined that Ken Shapiro was a force to be reckoned with so I gave
him a call.
It turns out that Ken found me online and was seeking
some guidance on how to promote his new project at
http://www.BedBooks.net. "Bed Books" is a very interesting innovation
and I must admit that I've often wanted to lay on my side in bed and
read a book, but that's not a very comfortable thing to do. Thus, Ken's
unique idea and business has the potential to really take off.
In our brief conversation, we exchanged pleasantries
and I gave Ken a few tips on getting publicity for his site. He's
obviously a guy who takes action on his ideas so I expect that he'll
take the information I gave him and put it into motion immediately. If
so, you'll be hearing a lot more about Ken and BedBooks.net in the near
future. In exchange for my time and advice, Ken said he is sending me a
"Bed Book" to try out.
What's interesting about my conversation with Ken is
my motivation for having it in the first place. Considering that I
receive an overwhelming amount of voice mails every single day and that
I'm rarely able to call anyone back on the phone personally, why did I
choose to pick up the phone and call Ken on my dime?
The answer is because Ken had established that he was
already successful. Because of the accomplishment of making "The Groove
Tube" movie in which Chevy Chase appeared back in 1972 I determined
that calling Ken would be, at the very least, interesting. I also
sensed that there could be the possibility for me to benefit in some
way because I perceived Ken to be powerful and influential.
I was right. Ken is powerful. He's a doer. He makes
things happen and I respect him for that. In this world, it's the
dreamers that take action and persist until they succeed that get my
attention. That's why I called Ken and that's also why he was able to
benefit from a free consultation with me. In that discussion, I gave
Ken some very specific advice for marketing his website that has the
potential to bring him all the business he can handle.
The point to take home is that Ken's previous success
in the movie business made it a lot easier for him to get the
information and resources he needs to succeed in his new venture. In
other words, past success has power.
When I first started my Internet business it was not
easy. In fact, it was downright difficult. I spent thousands of dollars
on credit trying to learn the game and acquire the tools I needed to
build my business. Everything was expensive and the people who I
thought could help me grow my business the most wouldn't give me the
time of day. I was a nobody in this world.
However, I was persistent and by leveraging my
financial and creative resources I was finally able to make my first
sale online. Once that occurred, I simply focused on what I did right
and did more of it. My sales continued to grow and I was becoming
successful.
From those initial small successes, I was able to
continue building my knowledge. I realized that once I had knowledge, I
could share it. By sharing my knowledge with others, I was able to
become an expert. As an expert, people were attracted to me. Through
that attraction, I was able to sell more goods and services. I was
becoming *very* successful.
Then other experts got attracted to me. They started
giving me their products and services for free. They were also open to
the possibility of working together. The same products and services
that I could barely afford in the beginning of my career and the same
people who wouldn't give me the time of day before, were now becoming
as freely available to me as oxygen itself.
Why? The answer is simple. I was already successful.
Is it easier for the rich to get richer? Absolutely.
Is it easier for successful people to become more successful?
Definitely. The momentum has already been established. Money attracts
more money and success attracts greater success.
Before you get cynical, first consider the fact that
most of the rich and successful people in this world started with
nothing but their ideas and enthusiasm. They were able to use that
energy and put it into motion to create their own success.
In most cases, the path they traveled was riddled with
moments of confusion, struggle and failure. But they persisted and with
each small success their path got easier and easier to travel until
they eventually paved it and turned that path into a "success
super-highway" that now allows them to travel and succeed with ease.
The enormous power of past success is that it can and
will catapult you toward greater success in the future. Use everything
in your power right now to create some initial success and then roll
that success forward to create more success in your life. You will
ultimately discover this is a very easy thing to do.
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Copyright © Stone Evans, The Home Biz
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